Content Marketing - storytelling that sells
At Tangible Media, we do so much more than publish award-winning magazines. We’re also New Zealand’s most successful content marketing company.
For seven years, we’ve been creating and sharing content – stories, in other words – to build meaningful connections between brands and consumers that go way beyond product and price.
Because its stories that people remember, get inspired by and share. In today’s world of everywhere-media, it’s only the most compelling stories that will capture a consumer’s attention.
Tangible Media has the team, skills and tools to generate stories about and around your brand that are so relevant and compelling, consumers can’t stay away. We create content that educates, captivates, increases loyalty, builds your brand’s community, and ultimately drives sales. It’s storytelling that sells.
And it works alongside your advertising. We believe that advertising drives market share where a demand already exists. Content marketing creates a new demand from an audience or audiences who didn’t know they needed you. It’s a perfect partnership to attract existing and new consumers to your brand from every touch point.
So how do we determine where and how to connect with these consumers? Firstly we use research and insights to find the best natural and disruptive media environments. Next we take a journalistic approach to create the most interesting stories. Then we execute, using our own writers and designers, as well as our wider ICG team of digital, print, video and brand experts and an unrivalled infrastructure. Visit ICG’s website at www.icg.co.nz
Working with us and other specialists from Image Centre Group gives you direct access to a large team of content creators to deploy that content across multiple channels.
Your brand’s content marketing strategy could take the form of a bespoke magazine, specialty website, mobile app, social media campaign, video story, weekly blog, email newsletter, invite-only event – whatever it takes to reach your audience when and where they’re most receptive. Finally, we analyse reactions and refine strategy and execution as necessary to get you the most successful, and profitable outcome.
Since content marketing is the combination of great imagery and words, here’s a visual expression of what we’ve said above.
We’ve done some pretty amazing things for brands including Resene Paints, Liquorland, Treasures nappies, Tourism Australia, Unichem and Life Pharmacy, AUT University and Fonterra. To find out more and see how we can help tell your brand’s story in new and exciting ways, get in touch:
+64 27 280 8150
+64 21 845 693