A Tangible product
Magazines are unique among media. You can touch them, hold them, pick them up and put them down. Their weight alone gives them authority.
A Tangible audience
Readers are passionate about their magazines and have long lasting relationships with them.
A Tangible relationship
We are bombarded with thousands of attempts at communication every day. In our search for easy and effective ways to filter information we grant magazine editorial more credibility than advertising or sales brochures. Reading a great magazine is like having the editor sitting on the couch next to you, sharing gossip, advice and a nice glass of wine.
A Tangible opportunity
Magazines connect brands with audiences. Magazine advertising works because ads in magazines add to, rather than interrupt, the editorial environment. Customer magazines work for advertisers because they add genuine value to their audience, even if readers didn’t know they wanted them in the first place.
Tangible customer publishing
We are in the business of creating communities of interest around niche magazines, websites and events. We do this with our own consumer and B2B properties, and equally well for others with customer, staff and association publications. What Tangible brings to any job—be it a one-off job, an ongoing customer publication, or a special interest website—is a single-minded focus on the end-user.
Tangible creates valuable content, based on sound publishing propositions; content that is valuable for readers, for advertisers and for companies increasingly choosing magazines as a vehicle to create lasting relationships with their audiences. As part of the Image Centre Group, our depth of experience is end-to-end, covering publishing strategy, content creation, design, advertising sales, marketing, online strategies, retail advertising, print and distribution.
A Tangible challenge
No matter what your business, we would like to think we’ve had an idea for a magazine for it already, and we dare you to contact us and prove us wrong!
Some of the companies we’ve worked with:
- Air New Zealand
- ASB
- AUT
- Davanti
- Electrolux
- Hayes Knight
- House of Travel
- IBM
- Mercury Energy
- New Zealand Educational Institute
- New Zealand Planning Institute
- New Zealand Retailers Association
- New Zealand Trade and Enterprise
- Resene Paints
- Rodney Wayne
- Telecom
- Tourism Industry Association New Zealand
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