“Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.”
What we do
We call this ‘commercialising engaged communities’
The more technology evolves and channels develop to deliver content experiences the ability to captivate an audience is more critical now than ever before. Captivation is created as a result of a relentless commitment to engagement, originality and relevance across all the disciplines required for content creation. We are specialists in producing products, be they digital, print, mobile or broadcast that consumers are highly engage with, driving demand and activating spend.
At Tangible Media we create content strategy and build teams of specialists around content propositions that are both authentic and profitable.
Working with us and other specialists from Image Centre Group gives you direct access to a large team of content creators and an unrivalled infrastructure to deploy that content across multiple channels.
We are pragmatic and cost effective but still highly creative and understand engagement.
We also understand the balance between creative cost and media exposure.
TVNZ-NZ Marketing Awards
These awards, now 24 years old, were given a major revamp by Tangible in 2012. With a new brand and design template and a bolder mission to celebrate “Everything Marketing” the relaunch generated stunning results: 49% increase in entries and ticket sales and record haul of sponsorship revenue.
Included web, eDM, magazine, events and of course a really big trophy!
Mercury Energy: Good Energy Monitor
“The content partnership with Tangible Media has been an integral component to the success of the launch of GEM The combination of both print and video content has allowed us to expand the reach of our `real-life’ GEM case studies outside of traditional media. The video content has enabled us to truly bring the GEM benefits to life in a likeable way which has had great traction within Facebook. The richness of the content has also worked well for us in terms of gaining media exposure with the likes of the NZ Herald. The Tangible team have been great to work with - fostering a true partnership ethos that has enabled us to leverage the content in multiple channels.”Samantha Hay -
Customer Marketing Manager, Mercury Energy
Client: Mercury Energy
Magazine and digital video content
Fonterra Co-Operative Group
Client: Fonterra Co-Operative Group
Case studies, info graphics, event signage and video content
NZ Turf Management journal
Client: NZ Sports Turf Institute
Design and production of the NZ Sports Turf Institute’s quarterly magazine.
Festival of Tennis
Client: Festival of Tennis
Brand identity, MarComms strategy, visual identity, campaign look/feel, campaign analytics, website, app, advertising and promotional schedule, billboards and bus sides, corporate box ticketing system with variable data, video editing, social media strategy and creation of pages, stadium signage design, print and fit out, sponsor’s activations, vehicle wraps, eDM, printed daily newsletter, event invites, collateral for ticketing partners, print collateral
Quality Mark Campaign 2014/2015
Client: Beef + Lamb New Zealand
TVC, magazine print creative, billboard creative and in store POS.
Magazine, website, EDM
Love Red magazine, Sustainability report.
Client: AUT University
Silver Fern Farms - Premium beef launch
Client: Silver Fern Farms
In support of a wider campaign for the launch of Silver Fern Farms new premium beef range we have run a special ‘beef recipe section’ hosted on the Dish website, digital brand ads through our digital properties, run print brand ads in the magazine and created original video content starring Chef Martin Bosley.
Broadband – by Alcatel-Lucent
Alcatel-Lucent asked us to help tell their story as a key provider in the roll-out of ultra-fast broadband. On a short time-frame and small budget, this Paris-based client asked us to assemble case studies, from schools and business, and also get testimonials from senior government officials. So we leveraged our connections with cool companies and schools and also rocked up to Parliament and found Steven Joyce, the Minister of Everything. The result is a compelling series of short documentaries, a magazine and a website for use in Alcatel-Lucent’s global marketing.
Client: Beef + Lamb New Zealand
mEAT magazine and digital video content
Client: Resene Paints
Habitat magazine, Habitat Plus booklets, Habitat of the Week - weekly EDM, design and build of new Habitat website, how to video content
Client: Super Liquor
Craftology journal, Digital video, POS and in-store collateral
Dmax 4x4 Driving Tips
Client: Isuzu Dmax
Video content for website and EDM newsletter
Client: Marisco Vineyards
Magazine creative including photography, styling, design and research
Business Stories in Video
Here at Tangible we love telling business stories, especially about great Kiwi companies. And we especially love telling them through online video. Here’s a fast cut of some of our last years’ worth of work.
Savouring Australia campaign
Client: Tourism Australia/ Air New Zealand
Creation of original editorial, photo and video content executed through Yahoo NZ. Additional campaign support through Dish channels – magazine editorial, social media and EDM
Client: Green Cross Health
Client: Renault New Zealand
Creative concept, copywriting, design, manage variable data and print for DM campaigns and billboard execution